Category Archives: iphone app marketing

How to promote an iPhone App

Promote it in your website:

If you have made a WordPress iPhone app, you should make sure you promote it in your own website, right?

Here are some ideas for promoting it in your own website:

  • Create your own ad, just make a decent 320X250 ad with a picture and a link that points to the iTunes app store link
  • Create a separate page that has all the details of your app, with complete description and the iTunes link of course. Make it as detailed as possible.
  • Create a review-type post and launch your app in a big way for your readers.

Apart from the above options, you can always include links for your WordPress iPhone app under every post you write, so that people see it more often. However, I would suggest that only if you don’t find it obtrusive.

Ok, you have reached out to your dedicated readers through your website, but what about getting new visitors?

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App store keywords

App Store KeywordsWhen you submit your WiziApp powered iPhone app to the iTunes App store, you might as well wish that it turns up in search results when people search for the appropriate keywords. Wait, before that, you should know what exactly Apple means by “Keywords” in their iTunes app store.

 

So, what is a app keyword?

According to Apple, keywords are like tags that can be added to your app while submission to the app store. You can add keywords of up to 100 characters and not more. So, you have to use it very wisely. Also, if you are not assigning the keywords, Apple will make your app searchable only by title, which will make it very difficult for your app to be visible in search.

Now that you have learnt what a Keyword is, and what Apple’s guidelines are, let’s see how we should choose the keywords for your app.

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